How To Get Your First Brand Deal as a Small Channel
Secret to the success of your creative journey
For the past few years, as Youtube has grown as a platform, brands have turned to influencers to promote their products. When you hear about brand deals or sponsorships you may think of David Dobrik working with SeatGeek or James Charles having a partnership with Morphe Cosmetics. When people think about brand deals, most people think they need to be as big as creators like David Dobrik to get sponsored. That’s simply not the case. Many brands have been turning to micro-influencers to partner with on sponsorships, so small YouTubers can gain lucrative deals as well. It’s just a matter of knowing how to do it, and Musetown can help you learn to do so.
💡 Tips to Get Started
🗣 Establish a genuine, real community and audience
As Forbes stated, brands are now looking to focus on more authentic, purposeful content when looking to create sponsored content with influencers. Read more here about why brands are looking for more genuine, authentic content rather than superficial, sales-driven content.
When brands are searching for creators to work with they look to your audience and the viewers you attract. If they see that you lack a relationship and connection with your audience, they may fear that your viewers do not trust you and thus won’t be interested in the product you're promoting.
Does not have to be a big audience, just a real audience. Brands are looking for quality or quantity. As influencers grow, the engagement rate drops which are not something brands are looking for.
📊 Clearly express the statistics and data that make you stand out
Affiliate links stats
Learn more about the most important metrics YouTube Analytics provides
Leverage other platforms
🎬 Establish a clear niche
Make sure your audience fits the brand of the company you are looking to partner with
Especially helpful for micro-influencers to get leverage over other creators
Check out this article to learn more about the importance of establishing a niche and how to get started on doing so.
📋 Pitch Yourself to Brands
Make an extensive list of brands you are interested in working with
take the time to create an elevator pitch that you can send to brands
For more information directly from YouTube on how to pitch yourself to brands check out this article.
👉 Join our discord server to get early access to brand deals and meet other creators!