How Musetown is addressing the Influencer Pay Gap Issue
Vogue Business recently released an article describing the pay gap issue many minority influencers experiences. More specifically, influencers that are people of color have reported being paid less for brand partnerships compared to their white counterparts. A few of these influencers created a union, called The Creator’s Union, to ensure that this issue is addressed and fixed.
As a business, Musetown wants to ensure its creators know that we fully back these influencers and the great work they are doing to combat the pay gap issue. As a company composed of and run by people of color, we understand how you feel and we stand by you and your fight. Thus, the tools we have created are designed so that it is virtually impossible for this pay gap issue to arise. Here are some percentages that reveal just how diverse the creators we work with are. The videos we have published come from a community of influencers that are 50% white, 35% Asian, and 15% black.
We want to emphasize to influencers that are looking for brand partnerships that Musetown will allow you to negotiate deals solely based on your work. The tools Musetown uses to suggest the amount of what creators should be paid is based on channel analytics rather than race, ethnicity, gender, or sexual orientation. Overall, when working with Musetown, you as an influencer do not need to worry about the pay gap issue often experienced by influencers working with other similar businesses.
Below you can find the articles mentioned above to learn more about the influencer pay gap issue: